What is your decision making process when you are considering which mobile device you are going to get ? It doesn’t matter if you are shopping at a retail store or on-line, you would be surprised to find out that the cell phone carriers already know who we are, and what ‘packages’ we like the best. Personally, I have the Blackberry Wireless Phone.
- Has your contract finally expired so you just get the most ‘cost effective’ upgrade, as recommended by your current carrier?
- Perhaps you’re the type that has to get the ‘hottest’ product on the market.
- Do you base your decision on price or need?
- Possibly you have a large family and you’re looking for those two for the price of 1 deals.
- perchance you buy a phone based on the age and gender of the person you are buying for.
- Or is it based on your exact needs and how you use the phone.
So, for better or for worse I have categorized you below.
I speculate that you will be shocked to find out that the way we buy is not based on need, but a combination of want and self determined appropriateness.
What I have done is to place each ‘shopper’ into a specific category . Which Grouping do you fall into, or is it a combination of groups?
Mr. Easy Going: A new and exciting phone has just hit the market, just like the Droid did a few months ago. And yes, you want to have it, but . . . you don’t have any great need. You are 1 year into your contract and if you get it now it will be very expensive . You’d rather hear the reviews, have them work the bugs out, and when your contract is up, you’ll get it for a fantastic price!
Sir, I Want It NOW: Needless to say you probably already own the most recent iPhone, Blackberry Wireless Phone or a Droid. You’re an avid wireless user with a huge per minute package, data, text, pictures – the works. You feel you deserve the latest and the greatest on the market and you buy it on the day it is released, or within the week that it comes out – time allotting. You are simply fulfilling your want to have the best. Price is of no concern here.
The Analyst: There’s no question that you want the newest phone on the market, but . . . that bill does come every month. You analyze the features and connected benefits and truly decide if you just want it, or really need it. Generally you decide on a lower priced model as the features are really not something that you must have or would even use, and the cost on a lower cell phone is just something that you can’t refuse. You truly like your decision and drive away ‘talking on the phone’ in the car you purchased – slightly used.
Mr. 2Fer: You have a wife, kids, a dog or a cat and an unshakeable budget to adhere to. If you can get 2 cell phones for the price of one – you’re in! And, the kids will get their cells on their birthday or a special affair.
Mr. Appropriate: You have the best phone in the family and your wife either has the same cell , the one just below it, or the cell that you were previously using. You have full data access, your wife may or may not and absolutely not the kids . The children have a far ‘lesser’ model, the same phone (or a hammy down from one to another) except in different colors. One child still wants a phone, but does not need it.
Mr. Comparison Shopper: You know what phone you want. In fact, you know which wireless device everyone in your family should have, in spite what they want. You’ll talk off a salesperson’s ear to the point that even they don’t want to make the sale any longer. You’ll go home and maneuver your way on line to find the best possible price, with the best possible plan, with just the features that you need. By the time you buy your phone, two new phones have already been released.
So, which one best describes you? Who out there is ‘really’ the majority? Help us find out and take our fun and quick survey to determine the winner. The results will be proclaimed on our website, and if you actually participate in the survey, then they will be emailed to you.
Sincerely,
Warren Romanow
Mr. Sir I Want It Now