Windows Phone 7 Off to a Slow Start off in Fourth Quarter, as Android Smartphone Marketplace-Share Lead Increases

Port Washington, New York (Vocus/PRWEB) January 31, 2011

As the very first Windows Phone 7 models hit stores during the fourth quarter (Q4) of 2010, the Android smartphone operating method (OS) significantly elevated its marketplace-share lead by 9 percentage points, because the prior quarter, to reach 53 % of the U.S. buyer smartphone market place. According to The NPD Group, a major industry investigation business, Apple iOS share declined 4 percentage points to comprise 19 % of unit sales in Q4 RIM OS fell 2 points to tie Apple’s 19 percent Windows Mobile, Microsoft’s legacy OS, fell 3 points to 4 percent, as the new Windows Phone 7 OS debuted at two % and Palm’s WebOS held at 2 %.

“With its mid-quarter launch Windows Telephone 7 entered the epicenter of competition between iOS and Android at AT&ampT. Both competitors provide mature feature sets and large app libraries,” mentioned Ross Rubin, executive director of industry analysis for NPD. “Microsoft has produced the situation for Windows Mobile phone 7′s differentiation and improved integration. Now, the business must close the characteristic gap, supply a lot more unique capabilities, function with partners to deliver hardware with greater differentiation, and leverage its extensive encounter in driving developer communities to boost its app offerings.”

Regardless of purchase-one particular-get-1 promotions at both AT&ampT and T-Mobile, the Windows Phone 7 OS claimed much less industry share than its predecessor, Windows Mobile, for which handsets are still accessible at all 4 significant U.S. carriers. Windows Telephone 7 also entered the industry with lower share than either Android or webOS at their debuts, according to NPD’s Mobile Mobile phone Track.

“At CES there were announcements from a number of handset providers of the intent to use the Android OS to bring new capabilities to industry, such as dual-core processors, 4G network speeds, and bigger displays that seek to expand on the achievement of handsets like the Motorola Droid X and HTC EVO 4G,” Rubin mentioned. “Android will encounter higher competition this year, even so, as Apple’s iPhone 4 — the very best-selling handset in the U.S. — debuts on Verizon Wireless.”

Leading 5 Handset Models Were All Smartphones in Q4 2010

Based on U.S. consumer purchases of mobile phones in Q4 2010, for the 1st time there were no function-mobile phone handsets in NPD’s leading-five ranking. All leading-selling mobile mobile phone models were smartphones, as follows:

1.    Apple iPhone four

two.    motorola droid X

3.    HTC EVO 4G

4.    Apple iPhone 3GS

five.    Motorola Droid 2

Data Note: The info in this press release is from Mobile Mobile phone Track – NPD’s consumer tracking of U.S. shoppers, aged 18 and older, who reported purchasing a mobile mobile phone. NPD does not track corporate/enterprise mobile phone purchases.

About The NPD Group, Inc.

The NPD Group is the top provider of reputable and thorough customer and retail info for a wide range of industries. Today, more than 1,800 suppliers, retailers, and service businesses rely on NPD to help them drive crucial company decisions at the worldwide, national, and nearby marketplace levels. NPD helps our clients to determine new company possibilities and manual product advancement, advertising and marketing, sales, merchandising, and other functions. Details is available for the following industry sectors: automotive, beauty, commercial engineering, consumer technological innovation, entertainment, style, food and beverage, foodservice, house, office supplies, software package, sports, toys, and wireless. For far more info, make contact with us or visit http://www.npd.com/ and http://www.npdgroupblog.com. Follow us on Twitter: @npdtech and @npdgroup.

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©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Technorati Tags: android, Developer Communities, Differentiation, Epicenter, Feature Sets, Fourth, Fourth Quarter, Increases, Industry Share, Ios, Launch Windows, Lead, Market Share, MarketShare, Mid Quarter, Npd Group, Percentage Points, phone, Predecessor, Prweb, Q4, Quarter, Slow, Smartphone, Start, T Mobile, Vocus, Webos, windows, Windows Mobile, Windows Phone

The NPD Group: Larger Smartphone Screens Gain in Popularity

Port Washington, NY (Vocus/PRWEB) March 21, 2011

According to The NPD Group, a leading market research company, U.S. consumers are willing to give up room in their pockets and handbags to gain a richer media experience on their mobile devices. The U.S. market share for iPhones and other smartphones with screen sizes between 3.5 inches and 3.9 inches have remained steady, but smartphones with the largest screens (4 inches or larger) have grabbed market share from devices with screen sizes that are less than 3.5 inches.

Based on the latest information from NPD’s Mobile Phone Track, smartphones with 4-inch-or-larger screens, like Samsung’s Galaxy S, HTC’s EVO 4G and Motorola’s Droid X, which debuted in the second quarter (Q2) of 2010, quickly grew to encompass 24 percent of the market by Q4 2010. The market share for iPhones and other smartphones with screen sizes between 3.5 inches and 3.9 inches increased 2 percent over the prior year’s Q4; while the market share of smartphones with screens smaller than 3.4 inches, declined from 63 percent in Q4 2009 to just 36 percent of the smartphone market in Q4 2010.

The five best-selling handset models in 2010 that had screen sizes of 4 inches or larger were as follows:

1 HTC EVO 4G

2 motorola droid X

3 Samsung Fascinate

4 Samsung Captivate

5 Samsung Vibrant

“The explosion in Web and video content available for smartphones has caused consumers to rethink their phones’ sizes,” said Ross Rubin, executive director of industry analysis for NPD. “Larger displays offer a richer media experience, as well as a roomier surface for on-screen keyboards. Handset vendors are continuing to push the envelope of pocket real estate to complement the video capabilities of 4G handsets.”

While men still make up the largest share of consumers purchasing smartphones with the largest screen sizes, women are increasingly likely to buy them. In Q2 2010 just 30 percent of large-screen smartphone purchasers were women, but by Q4 2010 women represented 40 percent of large-screen smartphone sales.

Data Note: The information in this press release is from Mobile Phone Track – NPD’s consumer tracking of U.S. consumers, aged 18 and older, who reported purchasing a mobile phone. NPD does not track corporate/enterprise mobile phone purchases.

About The NPD Group, Inc.

The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,800 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, contact us or visit http://www.npd.com/ and http://www.npdgroupblog.com. Follow us on Twitter: @npdtech and @npdgroup.

Contact:

Lee Graham     

The NPD Group

(212) 333-4983    

lee(at)leegraham(dot)biz

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Attachments

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Technorati Tags: 4g, Captivate, droid, Gain, Group, Handset Vendors, Handsets, htc, Iphones, Larger, Leading Market, Market Share, Media Experience, Npd Group, Popularity, Prweb, Q4, S Market, Screen Keyboards, Screens, Smartphone, Smartphones, Video Capabilities, Video Content, Vocus

I have Verizon and in October the Motorola Sholes is supposed to come out I wanted an android phone but I can’t get it if it’s got a fee like with smartphones when you have to pay for all that data packages and stuff so does anyone know if there is a fee before I get my hopes up about the Sholes?

i have yet to find out this answer, but i want it too, you have to admit, it is a very nice phone.. but chances are that you will have to pay the data plan with it, just because its android and they can

technically it is a smart phone so most likely they will have the required data plan that dissapoints me.. but we can always see.. it will supposedly come out q4 2009, but you probably already knew that so i guess ill just have to stick with the samsung rogue.. if its any good im gonna go into verizon today so ill ask them, and ill add on to this and tell you what they say

Edit:
So i went to two verizon stores and neither of them knew 100 percent but both of them said that it the data plan would be required.. that really sucks.. but there is still a chance that they could be wrong.. but one guy said that since it was a pda type phone then you would defanitely have to have it.. sorry

Technorati Tags: Data Packages, Extra Fee, Guess, motorola, Q4, Rogue, Samsung, Sholes, Smart Phone, Smart Phones, Smartphones, Stuff, verizon